For idea-stage entrepreneurs

Starting takes courage. This phase can feel exciting and overwhelming at the same time. I help you make key decisions - before you invest time and money in building.

I’ve helped founders like you:

Shape your lean MVP by honing what actually needs to be created first

Pressure-test assumptions about users and the market, to reduce risk early

Build AI native apps & agents with authenticity and a human touch

What working together looks like

First, sign up for a free discovery coffee chat where we’ll discuss the stage you’re at and define immediate goals.

If it’s a match, you’ll get a fixed number of design/strategy days per week where we work together to meet your goals. I recommend a 1-2 month engagement to start.

The first week, we’ll focus on your exact current challenges and/or what we can easily create to test out your ideas as quickly as possible with the right target audience.

We’ll work in weekly cycles, using data, user insight, and product experiments to focus your efforts where they’ll matter most.

Pricing:

Discovery chat is free

Mini retainers (1-3 months): from $3890/month