Goodworld: Tools to fuel your cause

Overview

Goodworld launched a philanthropic fintech movement by offering instant hashtag donations on social media. They later expanded into Corporate Social Responsibility tool suites for businesses and nonprofits to scale their positive impact. My work for Goodworld included design, user research, and team workshops during this time of expansion. Original branding was created by SouthSouthWest, which I interpreted and extended with new UI and illustrations.

Responsibilities

UX/UI design

UX copywriting

User research

Persona mapping

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