Groove: Get lots more done, without burning out

Overview

Groove helped business owners and creatives stay focused and feel connected—one productive hour at a time.

Through 133,785 coworking sessions in our mobile app, thousands of freelancers, solopreneurs and creators around the world used Groove to find motivation, accountability, and community.

Responsibilities

As cofounder and Chief Design Officer, I led creative strategy, crafted UX/UI designs, strategized and led product experiments with our CTO, and worked with our Head of Community to create experiences that would foster deep connections between our members.

Work with your unique brain, not against it

Join a 50-min work session any time you need focus

Get an accountability boost in a 5-min chat

Cheer each other on as you check off tasks

Bring friends & meet fun, inspiring people

Share weekly goals & wins with your crew

New York

London

We helped Groovers host meetups around the world

Seattle

Atlanta

Key decisions

Engagement

Groovers were more likely to join sessions when they had info about who’s there

Activation

More new Groovers activated when we gamified onboarding with stickers

Retention

People retained more when we visualized their progress for them

User needs

Groovers wanted to curate who they would most likely meet again

Engagement

People were more likely to make friends when we helped them break the ice

Community

Experienced Groovers could hi-five new people and welcome them in

Outcomes

“Groove has been amazing for creating structure and productivity in my unstructured time. The support from the community as a whole has been amazing and I’ve always enjoyed cheering others on in whatever they have been doing. My favourite memories have been when I’ve been working on big projects and not feeling lonely when finishing them!"

Gráinne, Graphic designer
“Groove has been a game-changer for my energy and focus at work this year (and for those weekend organizing projects, or mountains of laundry, etc 🤣)"

Kate Haranis, Communications consultant, founder of Haranis & Co.
"It was the most productive I’ve been at work for a long time, I felt like I cracked the code to my executive dysfunction/ADHD tendencies."

Kelsey Waggenspack
"What started as a way to get more done turned into an incredible way to build meaningful relationships. We have cheered for each other, prayed for each other and have shown up for each other when we needed it most. I can truly work a 20 hr work week because I have a support network holding me accountable and I am so grateful."

LaShonda Brown, Tech educator, Youtuber, founder of Bootstrap BIz Advice
“I’m so grateful for all the amazing humans that I’ve met on Groove. Being a solo entrepreneur can be tough and isolating, but having my “coworkers” in my pocket has made a huge difference for me."

Becka Dente, Revenue operations expert
"Groove app has been a *total* game-changer for me, and I want to shout about it from the rooftops a bit. It’s so simple and a bit addictive — and genuinely helpful. It’s the perfect tool for keeping me accountable. And I’m an introvert, so you know this app is a big deal if I’m loving the chance to talk to strangers! 😂"

Tamara Wolfson, Cantor