NoomaLooma: Tiny creative acts. Big joy bursts.
Overview
This creative wellness app is built on a simple idea: even the tiniest act of creativity is good for your brain and wellbeing.
NoomaLooma uses AI to help people tap into their creative selves through daily community “Noodles” - short, playful creative prompts you can do in about three minutes, that refresh throughout the day. Feedback loops are tailored to each user, so every interaction is unique: personalized microcopy shapes how the app feels from one moment to the next.
Responsibilities
Product strategy
UX design
A personal UI
I hand-drew a set of handmade icons to accentuate the personal and playful interactions throughout the app.
Alongside these, I designed a set of components that nudge people toward meeting their daily doodle challenges and building a habit of doodling more each day.
Magic fingers
NoomaLooma emphasizes the tactile action of doodling - we incorporated this throughout the prompts and interactions inside the product.